KUSC: What Happens When You Mix Beethoven and Kanye West?

KUSC

Yuga Cohler and Johan take the stage during a performance of “Yeethoven”

The worlds of classical music and hip-hop may seem too far apart to ever come together in any meaningful way. However, two artists (and a youth orchestra) are looking to remix the way we think about these two different art forms: composer/arranger Johan and conductor Yuga Cohler, the music director of the Young Musicians Debut Chamber Orchestra.

Together, Cohler and Johan have put together a concert of mash-ups of the music of composer Ludwig van Beethoven and hip-hop artist Kanye West. The project is called Yeethoven and premiered last year. Now, they’re back for Yeethoven II, taking place on December 14 at the Belasco Theater in Downtown Los Angeles.

For more information about the project, I interviewed Johan and Cohler.

BL: Where did this idea for combining the music of Beethoven and Kanye West come from?

J & YC: We both have been interested in Kanye’s music for years, and so have many of our friends in the classical world. We wanted to examine what it was about his music, especially on his last few albums, that was so compelling to us as classical musicians. The idea of putting Kanye West side-by-side on a concert with a similar iconoclast from the classical world, such as Beethoven, seemed like a really cool way to illustrate it for people.

BL: From a musical/structural standpoint, what sorts of similarities are there between Beethoven’s and Kanye’s music?

J & YC: Starting with his album Yeezus, Kanye’s music moved away from traditional song formats and towards more freely developed “pieces”. This allowed him to feature extreme juxtapositions between material of different characters, to a degree that felt very Beethovenian to us. For example, the sudden dynamic contrasts found in Kanye’s “Blood on the Leaves” struck us as similar to the subito character changes in the famous Fifth Symphony. Our concert focuses on six of these parameters for comparison, with a pair of pieces illustrating each one.

BL: How did you assemble the scores? What led you to make the musical decisions that you made?

J & YC: We began by finding Kanye songs that felt most conducive to these types of comparisons, while also being likely to translate well to the orchestral format. Simultaneously, we looked for pieces by Beethoven that housed similarly innovative structural elements and held long discussions about what common musical kernel defined both the Kanye song and the Beethoven piece. Johan then transcribed the Kanye works and orchestrated them, finding specific instrumentations that would approximate the sound of the original songs. Once he had an orchestrated version of each Kanye excerpt, he developed them into full pieces.

BL: How big, do you think, is the Venn diagram intersection area of classical music lovers and hip-hop lovers? Do you think there are more classical fans who enjoy hip-hop or more hip-hop fans who enjoy classical?

J & YC: That’s a great question. Many young classical musicians have very wide-ranging taste, and many also have what feels like a newish desire to reach outside of the classical music community. Hip-hop is probably the most adventurous genre of popular music right now so it makes sense that it would receive a lot of attention from curious young musicians. Going the other direction, it’s harder to say. Fans of adventurous pop music seem to respect classical music a lot without necessarily consuming that much of it. We’re both very interested in changing this.

BL: How have audiences responded to Yeethoven?

J & YC: More enthusiastically and attentively than we ever could’ve dreamed, honestly. We talk briefly throughout the concert about the formal elements in each piece, and last year we witnessed the audience erupting into spontaneous applause when the exact techniques we referred to appeared later in the actual music. That level of perception from an audience mostly unused to classical concerts was something we never anticipated.

BL: It feels like genre is becoming less and less important to music consumers. I get the sense that most people categorize music into two groups: “stuff I like” and “stuff I don’t like.” Are you seeing that also?

J & YC: That definitely seems accurate. The way streaming platforms organize music allows people to move much more fluidly between genres. There are still boundaries, but they seem to have more to do with the context in which people want to experience music. Someone might have a wide variety of genre-spanning works which are unified only by the fact that they like to study to them, and a separate, equally wide range of music they like to experience at a party or on the dance floor. In our view, classical music at its best is a spectacular emotional and sensory experience, and can most effectively cater to people seeking that type of immersion.

BL: Anything else you’d like to add?

J & YC: We’re just really grateful to YMF for taking a risk on this event with us. It matters more now than ever that organizations like that are open to experimenting with the way classical music fits into the public consciousness.

The Young Musicians Foundation Debut Chamber Chamber Orchestra performs Yeethoven II on December 14 at the Belasco Theater in Downtown Los Angeles. Johan is the composer/arranger of the show. Yuga Cohen, music director of the YMFDCO, will conduct.

Miroirs CA: Interview with Yekwon Sunwoo

Miroirs CA

Soon after 28-year-old Yekwon Sunwoo won the 15th Van Cliburn International Piano Competition, Decca Gold released a recording of his performances at the competition called Cliburn Gold, which became number one on Billboard’s Traditional Classical Album charts.

Those who live streamed or attended this year’s Cliburn Competition were bowled over by Yekwon Sunwoo’s dynamic playing, as were the jury members who awarded him a gold medal with its built-in perks that include three years of concert tours in the US and at international venues and fashion threads - concert attire supplied by Neiman Marcus which is reason enough to practice hours a day for a chance to compete!

Over the next few seasons and beyond, Sunwoo will appear with high-profile groups such as Royal Scottish National Orchestra, Elbphilharmonie, National Orchestra of Cuba, and perform at Aspen Music Festival, Istanbul Music Festival, Klavier-Festival Ruhr and the Gewandhaus in Leipzig.

Sunwoo’s playing was center stage even before his participation in The Cliburn Competition as evidenced by his winning the 2015 International German Piano Award, 2014 Vendome Prize at Verbier Festival and 2012 William Kapell International Piano Competition. Already a seasoned performer, he has given recitals in South Korea, Europe, Costa Rica and appeared with major orchestras including the Houston Symphony, Baltimore Symphony, National Orchestra of Belgium.

He also concentrates on chamber music in collaboration with such artists as members of the Brentano and Jerusalem Strings Quartets, Ida Kafavian, Peter Wiley and released recordings with violinist Benjamin Beilman on the Warner Classics and Analekta labels.

He began piano studies in his native South Korea at age 8 and then relocated to the US in 2005 where he received a bachelor’s degree at The Curtis Institute of Music with Seymour Lipkin, a master’s degree at The Juilliard School with Robert McDonald and an artist diploma at the Mannes School of Music with Richard Goode. He currently studies with Bernd Goetzke in Hannover, Germany.

Yekwon Sunwoo talks about his career with Editor Leonne Lewis.

You studied in South Korea and at conservatories in the US. Have mentors of these schools influenced your approach to piano playing?

I feel extremely fortunate to have such wonderful teachers and they all share the same trait of being genuine and sincere musicians and warmhearted human beings. I am deeply saddened by Seymour Lipkin’s passing two years ago, but have fond memories of working with him at Curtis for six years beginning in 2005, when I was 16 years old. During the time I worked with him, I became more exposed to diverse music and he helped me open up my heart and play as if actually singing with my own voice.

After that, I went to Juilliard to work with Robert McDonald for two years. He has incredibly sensitive ears, which helped me become more attentive in listening to my own sound and the phrasing coming out as intended. Then, I went to study with Richard Goode at Mannes School of Music for two years. From time to time he would be away giving concerts, but whenever he was in town I would come to his house and play for him – and sometimes this went on for two or three hours.

He demonstrated a lot and it was sheer beauty to stand right next to him and hear him play, and I would feel as if I was reborn after each time. His whole life is faithfully dedicated to discovering the true intentions of each composer and I learned so much from him, like not taking every phrase each composer writes for granted.

In the Fall of 2016 I moved to Munich and currently study with Bernd Goetzke in Hannover. I’ve been working with him for just a year now but he has helped me to have more conviction in my music making and especially in shaping each phrase according to the requirements of the composer and understanding the whole structure in a more constructive way. I am forever grateful for guidance from all these teachers. They all made me love music even more deeply so that I can really bring out all emotions through piano playing.

You have won many international piano competitions. Does your approach change when playing for competitions or performing live concerts?

I believe strongly in not having a different thought process when performing in concerts or competitions. You are there to play your heart out and to share all kinds of emotions that are going through at every second of music making and hopefully convey them to audience members. The only difference might be in these two elements. First, you have to be even more focused and mentally strong when participating in a competition because you are under high pressure and there is the cruel fact that the announcement awaits after each round. Secondly, you are handling a huge amount of repertoire, so you need to understand your physical stamina and how to balance it all at once.

However, it is all about music making in the end and conveying your own interpretation with conviction. Seeking the composer’s intentions and putting all your endeavors into making the music come alive should be the main concern at all times.

Since winning The Cliburn Competition, what are some of your career and artistic goals?

Since I first started playing the piano when I was 8-years-old my ultimate dream has always been to become a concert pianist, travel all around the world and share all these feelings through music. Winning the 2017 Van Cliburn Competition has opened up a new chapter for me and this definitely helps my dream continue. I have a personal affinity towards German and Russian repertoire so I would like to focus more on this repertoire for now. Having performed works such as Mario Davidovsky’s Synchronisms No. 6 and Thomas Ades Traced Overhead, I would also like to explore more contemporary works that are not yet often played. After winning the Van Cliburn Competition, I know that the exciting musical journey will continue.

Musical America: Top 30 Movers & Shapers - Neeta Helms

Musical America

Movers and Shakers: Musical America's Top 30 Professionals of the Year
Susan Elliott, Musical America Editor

If “Movers and Shakers” is a familiar moniker for bigwigs and high rollers, “Movers and Shapers”
represents a perhaps less visible but arguably more important category. These are the individuals who are actually “shaping” programs, practices, and perceptions of the performing artists.

NEETA HELMS
By John Fleming

Music is the universal language, and Neeta Helms speaks it around the world. As founder and president of Classical Movements, now in its 25th year, she specializes in tours for orchestras and choruses, with clients ranging from the National Symphony Orchestra to the Yale  Glee  Club.  Based  in  Alexandria, Virginia,  the  company  does about 60 tours a year, and has brought music to 145 countries.

Helms  is  a  risk-taker  whose  breakthrough  came  in  1993, when she organized a tour of the Choral Arts Society of Washington with  the  National  Symphony  Orchestra  and  legendary  Russian conductor  and  cellist  Mstislav  Rostropovich  to  the  former  Soviet Union. Rostropovich led a free concert in Moscow’s Red Square that drew more than 100,000 people. “It was probably like touring the United States with the Beatles, that was what it was like going to Russia  with  Rostropovich,”  she  says. “It  was  so  exciting. The  world was  changing.”  Last  spring,  Classical  Movements  handled  its  30th NSO tour, again to Russia.

Classical  Movements  also  produces  choral  festivals  in Washington,  DC,  and  South  Africa,  as  well  as  a  summer  festival  for young  singers  and  instrumentalists  in  Prague.  Since  2005,  the company has commissioned composers from 20 countries to write more than 50 works. In 2015, it commissioned 10 American composers for the Baltimore Symphony Orchestra’s 100th anniversary. This  year,  Syrian  clarinetist-composer  Kinan  Azmeh  became  the company’s first composer-in-residence.

Helms  grew  up  in  a  musical  family  in  India.  She  began studying  piano  at  age  four,  sang  in  public  at  five,  and  went  on  to earn  a  BA  in  economics  and  an  MBA.  She  has  lived  in  the  United States since 1986.

What  annoys  her  most  about  travel?  “Airlines  get  on  my nerves. They are absolutely the most difficult part of our job.” Some tours take special resourcefulness, such as those in Cuba, which has a  shortage  of  musical  instruments.  In  June,  Classical  Movements took  both  the  Minnesota  Youth  Symphonies  and  the  Stanford
Symphony  Orchestra  there. “Our  biggest  challenge,  believe  it  or not, was finding and renting the timpani.”

The Strad: Fantasia Album Reviewed

The Strad
Julian Haylock

"Yet the star item here is Rautavaara's Fantasia (2015), one of his last works and composed especially for Meyers, who soars aloft with its tender cantabile, shaping its shimmering melodic lines with a profound sensitivity that exerts irresistible pressure on the tear ducts."

Read the full album review in The Strad's December issue by purchasing it here.

Limelight Magazine: Huntington Estate Music Festival, Opening Weekend (Musica Viva)

Limelight Magazine
Richard Gate

The Huntington Estate Music Festival is always an experience. The concerts are held in the Huntington Estate barrel shed, with rows of wine-filled oak barrels behind the players, while meals, which are served in the garden, are all part of the price and the event.

The programme for the opening weekend of this year’s Festival contained at least five undoubted masterpieces – the three Op. 59 quartets of Beethoven (known as the Razumovsky Quartets), the Chaconne for solo violin by Bach, and that outburst of youthful genius, the Octet for Strings by Mendelssohn.

It is no reflection on the quartet players to say that the star of the concerts was the Russian-American pianist Olga Kern, outstandingly glamorous in dazzling multi-coloured dresses – a different one for each performance. On the first day she played a selection of Rachmaninov Preludes and Scriabin Études with sensational aplomb, accuracy and virtuosity. And her large hands made mincemeat of the notorious difficulties in Balakirev’s Islamey. It is a long time since I have heard – or seen – anything like this.

The next day Kern demonstrated her flexibility by adopting an intimate, chamber music style to accompany the Canadian violinist Alexandre Da Costa in Brahms Sonata in D Minor Op 108. Both artists gave a perfect account of this difficult work. It was therefore surprising to me that Da Costa gave a less than perfect account of the Chaconne, which has a claim to be the greatest piece of music ever written. His tempi were too fast, the rhythm was not always steady and the different moods of the successive sections of the work were not conveyed. There was also some inelegant double-stopping.

Altogether though, the weekend provided an extremely enjoyable mixture of music, food, wine and rural living.

Primephonic: The Early Life of a Pianist - An Interview with Haochen Zhang Part 2

Primephonic
Jennifer Harrington

Haochen talks to Primephonic about growing up in China, the contrast in approach between the Chinese and American music conservatoires, and his strongest influences.

After his Carnegie Hall performance, where pianist Haochen Zhang stepped in for Lang Lang who had withdrawn for health reasons, Haochen and I met at Knave to talk about his career as a pianist, inspirations in music, and his debut studio recording featuring works by Schumann, Liszt, Janácek and Brahms.

How did you begin to play piano?

Where I grew up, my mom was one of the few people who listened to classical music and played it basically for me in her womb, this kind of “pre-birth education.” She never had an idea of introducing me to an instrument until she was taking English classes and as a part of her homework she had to read the American magazine, Reader’s Digest, every week. One week, when I was 4, there was one article that said piano was one of the best ways to raise a baby’s intelligence, and that really caught her imagination. It talked about how piano trains both your hands equally and both sides of your fingers move in the same kind of frequency.

Back in China then we were under the one-child policy. Intelligence was very important – it’s the future of your family. Since we were playing classical music all the time she thought ‘why not let him study piano’. I was always running around by myself so my mom thought it could be a way of communicating with an abstract thing and maybe piano can do that. So that’s how I started.

What was it like growing up in Shanghai? Are the music education and musical career expectations much different there than in the USA?

I was 14 when I auditioned for the Curtis Institute and moved [to the U.S.] when I was 15. In China it’s more systematic – the teachers I studied with are wonderful teachers but they are into details. They give you a very specific direction: what is right and not right. This Chinese way gives me a certain work ethic and discipline which is absolutely crucial because you need to be self-critical. It’s often mentioned in music you need two ears; one ear is enjoying the other is criticizing. Otherwise you can’t improve. In the States it’s an opening-up process. I still criticize myself in my own way but not in the teachers’ expectation. I am fortunate to have benefited from both.

Who inspired you from your time studying at the Curtis Institute?

My teacher Gary Graffman is a world-renowned pianist. He became a pedagogue and the director of Curtis. I’ve always looked up to him. The way he taught me and other students was very unique in that he didn’t force his own opinions on his students. There’s always this systematic approach in every successful teacher. How to make sound, technique, style and somehow Mr. Graffman avoided doing that. If you see other teachers and their students, you find that you can guess whose student it is. All students of the same teacher somehow have the same system, the way they produce sound or techniques or phrase, but in Mr. Graffman’s case, all his students are vastly different. This way really allows students to open themselves up and dig into their own personalities rather than copying the teacher or emulating them. The way I was able to develop a sense of self-awareness – who am I as an artist – I think that is very fortunate.

Are there artists that you look up to?

My favorite living pianists are Radu Lupu, who also won the Van Cliburn award, and Murray Perahia. Among the dead pianists would be Rachmaninov and the French pianist Alfred Cortot. They were part of the recording era when it started to become popular in the market. They played in a much different way that is lost in this generation, but I find something precious in that era that is very romantic and almost indulgent but not cliché.

Do you have any memorable performances?

I vividly remember playing with the Munich Philharmonic, one of my favorite orchestras, and I played with them Beethoven’s Piano Concerto No. 4, a cornerstone piece of the late classical, early romantic eras. Munich Philharmonic is one of the most authentic German orchestras, and playing Beethoven’s 4th concerto is a really memorable experience for me. The conductor was Lorin Maazel. I played with him shortly before he died. His easy technique was so precise and the sound of the orchestra was so unique, so round, and so full. They played in a way that is seldom found in this authenticity.

Oh, and with the London Symphony Orchestra, playing the same Yellow River Piano Concerto one of the few times they performed it. British orchestras are playing so many concerts with not much time to prepare and are working like crazy. The end result was really beyond my expectations. The dedication they put into the performance was really inspiring.

Can you describe that difference, playing the Yellow River Concerto with the LSO and then NCPA?

Being a Western orchestra, you view the piece as you first learn it, which offers me an objective vision if we sort of block the original cultural heritage in China. With Chinese orchestras they know the piece inside out. Many of the older players lived through that period so there is a lot of feeling to it and of course, in terms of authenticity, playing with a Chinese orchestra provides that. However a foreign orchestra offers a fresh perspective.

Is there anyone who you hope to play with in the future?

In the future, I think it’s everyone’s dream to play with the Berlin Philharmonic. But there are also many amazing orchestras I look forward to playing with.

So, I’m sure you’ve got a full and exciting schedule ahead. What performance projects do you have in the upcoming year?

I’m certainly looking forward to the New York recital debut in Zankel at Carnegie Hall. I’ve never played my recital in New York City. It’s the arts center of America. I’ve always wanted to come here and play and it’s really exciting for me that I can play my recital here for the first time.

Image credit: Benjamin Ealovega

Schumann, Liszt, Janáček & Brahms: Piano Works

Primephonic: Gerard Schwarz at 70 - An Interview

Primephonic

Gerard Schwarz, music director of the All-Star Orchestra and the Eastern Music Festival, and Conductor Laureate of the Seattle Symphony, enters his 70th year. Marking the occasion, an impressive 30-disc album has recently been released on Naxos Records. Primephonic caught up with him to discuss his impressive career, superb recordings and unstoppable endeavours.

The Gerard Schwarz Collection

The Gerard Schwarz Collection has been released to mark your 70th birthday, showcasing retrospective recordings in a 30-disc album. This year also saw your memoir published and Emmy Awards. What are your thoughts on what has been a year of exciting events?

It’s a dream come true to have all of these things come together at the same time. The memoir I wrote of course was very meaningful to me. I never was intending to write one but for a variety of reasons, there it was. It’s called Behind the Baton. It’s about performances, it’s about repertoire, it's about conducting, but it's also about living a life in music. There are many lessons to be learned as you go along and I thought for future generations I might be able to give them some hints on how I dealt with issues that came about like building a hall and building an orchestra.

And with the recordings, Naxos had approached me with this idea and I contacted Nonesuch where I had done about 21 or so LPs. Many of these were never released on CD, and many which were released on CD were out of print. I even had to transfer some LPs, which was really interesting, and once Nonesuch said yes, the process began. With the great support of Klaus Heymann, I thought “Wow, we really have something here.”

 We found a version of Schubert’s Third recorded with the New York Chamber Symphony that was never edited and we had a Schubert Ninth that I really wanted to get out but the tapes had disintegrated, and then it went from there! There are some Handel Arias which I really love and I wanted Mozart to be part of it. We did the Brahms Schoenberg Piano Quartet from the Eastern Music Festival, and of course many of my old trumpet recordings. I thought it was important that I included a few CDs of American repertoire that has been so important in my life. It was a thrill. And 30 CDs is a lot of CDs!
 

Photo credit: Steve J. Sherman

I also recently did a program with the Juilliard Orchestra that was like a dream come true for me. Difficult music of Diamond, Druckman and Schulman. All composers associated with the school. I was just thrilled and the kids loved it. All this stuff is going on this year and it makes me extremely happy.  

You were music director with the Seattle Symphony for 26 seasons and are now conductor laureate. It must be an honour to have led one of the world’s top orchestras. What was your biggest achievement during your time there?

Starting from where it was artistically and bringing it to a new level and broadening the repertoire was so important to me. And then, of course, helping to build Benaroya Hall. I believe there are five things you need for success. The first are talent and intelligence. The second is work ethic, you have to work very hard. Then a positive attitude, I call it a yes attitude. And there’s willingness to do anything, to go beyond the job description. I thought about that a lot, it’s not just something that I’ve come to casually and I see it all the time, in my kids and in my own family. And it’s also not just in music, it can be in any career.  

You are known for championing works by American composers, such as Walter Piston, William Schuman, David Diamond and Philip Glass. What was in your opinion, the most significant performance you conducted?

What jumps out at me are a few things. Doing all the symphonies of Schuman for Naxos Records was extremely significant, it had never been done before. There’s a recording here or there of this piece or that piece, but we’ve never had them all, so that was very important. To do a live recording of the Deems Taylor opera Peter Ibbetson and get a live recording was very important as well as Howard Hanson’s Merry Mount was also a big opera. To do David Diamond’s 10th Symphony, which I think was a significant event for me and the orchestra. It was the only symphony premiere I did of his. The others were premiered by Mitropoulos, Koussevitzky, Munch, Ormandy, Bernstein and Masur, so it was nice to be part of that group.

The Emmy-Winning All-Star Orchestra TV Series was filmed with an impressive 18 high-definition cameras and is back for a new season. The orchestra is made up of players from some of the country’s top orchestra. Did you hand-pick the players?

In my last years in Seattle we did a few television shows where the format was not live. We would record two to three performances and do some packages around them with educational talks and interviews. They were quite successful. Then we were actually allowed to record one without an audience, so we had performances on Thursday, Saturday, and Sunday, but none of Friday. I asked Andre Watts and the orchestra if they would consider doing a performance on Friday morning with nobody in the audience so we could get better camera shots. They all agreed, we did it, and it was incredible. That show won Emmys and I thought to myself, what an interesting idea.  

“Made for television” concerts really hadn’t existed in this country since the late fifties. Everything was “Live” and always two hours with intermission and filler so I thought to myself what if we went back and did an hour-long concert with a talk surrounding it. And then from all the material we have now recorded, do some really significant educational work. That’s how it came about. I went to a group of friends in Seattle and told them I had this idea. Actually Jody my wife named it, and I said I wanted it to be fundamentally American, like all-star baseball. Then I got a half dozen people together who were friends and said “Hey, why don’t we try this”. That was the genesis of the very beginning of it.

Photo credit: Ben Van Houten

What would this orchestra be? Then I thought why not ask my friends at a variety of American orchestras to participate. I didn’t want it to be associated with just one orchestra, I wanted it to be associated with American orchestras. We have players from 30 different orchestras.

And then there’s how. Well I chose my friends, I got recommendations as necessary from them and then each section was happy. I tried to get many leaders from major orchestras. That’s how it all began.  

What was your reason for starting up the All-Star Orchestra?

We produced the TV shows thus far and we have won six Emmys, but I really wanted to get an important educational component. So the first year we did a lot of interviews with experts and players, not knowing what we were going to do with it, but I wanted to somehow make a difference educationally. I feel the two big issues are exposure and education. So the exposure part was covered, television was free and I wanted education part to be free as well. I wanted to give music teachers more tools to enhance what they were doing. With all this material, we were able to convince the Kahn Academy to do some music education, which they had not done before. We raise money for everything and it becomes available for free. So far we’ve reached 6 million students.

 My hope is that 6 years from now, someone goes to the Philadelphia Orchestra and says “Oh, I first saw David Kim with the All Stars and fell in love with his music and his violin and now I really want to come to Philadelphia Orchestra concerts.”

Do you have any advice for young budding conductors?

There’s a lot of advice and a lot of it is in my book but you have to study really hard, you have to really know music. So many kids study beat and time and that’s of minimal importance. What’s important is knowing musical ideas and making performances. Having all the qualities that I spoke about before in terms of success. To take advantage of every opportunity. If they ask, “Would you conduct the local band?” say yes. Do everything you can do and most importantly have perseverance. It rarely comes easily or quickly, you have to stick with it. I don't know any conductors that haven’t had to continue to persevere at it. Many give up but you need to have the energy to keep going.

What do you see for the future?

Conducting all over the world, which I love. My number one priority is the All-Stars and music education, helping its resurgence in the schools. I want us all to be flourishing in this world. My main focus is to think about that. I’m composing a lot. I enjoy it, which is shocking to me because I never used to.

I’ve done now three TV shows with the Marine Band in the same format as All Star Orchestra to teach about band music because music lovers at orchestra concerts don’t know what a band is or the repertoire is. And, hopefully we’ll be doing more shows with the All-Star Orchestra.


Gerard Schwarz in conversation with Jennifer Harrington
 

Pizzicato: Shanghai Orchestra Academy collaborates with the European Youth Orchestra

Pizzicato

Over ten members of the European Union Youth Orchestra (EUYO) paid a visit to Shanghai Orchestra Academy (SOA) from October 23 and 27, 2017. During the five-day visit, young musicians from several European countries, including the UK, France, Germany and Bulgaria, performed alongside SOA students in routine rehearsals. In addition, SOA organized a series of cultural events, including an educational exchange lecture, giving the European visitors an extraordinary opportunity to learn about Chinese customs and traditions.

Read more from Pizzicato here.

Fort Worth Business Press: Beyond the keyboard - Cliburn career management a key for winners

Fort Worth Business Press
Rick Mauch

June 3, 2017. Daniel Hsu of the United States performs with conductor Nicholas McGegan and the Fort Worth Symphony Orchestra Saturday during his concerto in the Semifinal round at The Fifteenth Van Cliburn International Piano Competition held at Bass Performance Hall in Fort Worth, Texas. (Photo Ralph Lauer)

There's a lot more to being a Cliburn winner than the prestige that goes with the title. As in other professions, much goes on behind the scenes to ensure a long and successful career as a pianist.

Beyond the prestige, cash prizes and hours of rehearsal, the medalists of the Van Cliburn International Piano Competition get the opportunity to launch careers as concert pianists through concert bookings, recordings and significant media exposure via the career management prize.

This year’s top three recipients of the prize will be in town this week for Cliburn Winners Week, which began Nov. 5. The three, who are here for mentoring workshops with industry professionals, are gold medalist Yekwon Sunwoo, silver medalist Kenny Broberg and bronze medalist Daniel Hsu.

"The 1997 Cliburn opened the door to a performing career that I wouldn’t have had otherwise," said Jon Nakamatsu, 1997 gold medalist. "My first appearance as the winner was three days after the award, and the touring has really never stopped. None of this would have been possible without the help and support of the Cliburn."

The Cliburn works closely with each medalist to give personalized mentoring and advice as he or she adjusts to a busy concert schedule and life as a public figure and begins to form long-term plans. It's all part of identifying extraordinary pianists with a clear artistic vision and giving them the platform to share their gifts, according to the organization.

"Since its beginning in 1962, the Cliburn has made concert bookings for its new winners a priority. Over the past 55 years, that program has grown into a comprehensive management program," said Jacques Marquis, Cliburn president and CEO.

Marquis noted that the career management prize includes financial and tax planning help, administrative and tour management support, media and public relations services, and other details that go beyond the 88 keys of the piano.

"Other competitions do provide concert tours or some of these services, but the Cliburn is known for its concentration on this kind of support and for opening the U.S. market for these artists in particular," he said.

The career management prize, including engagement fees the medalists will earn, is valued at over $1.5 million and includes:

*Over 200 concerts booked over three years across the United States (recital, chamber and orchestra);

*Partnership with London-based Keynote Artists Management for international management and concert bookings in Europe and Asia for the gold medalist;

*Internationally released recordings on Decca Gold;

*Complete public and media relations services: New York-based 8VA Music Consultancy for development of online presence (websites and social media) and assistance with media coaching, image consulting and publicity planning;

*International Advisory Council to provide a network of industry professionals who will be actively involved in career development; and

*Administrative services, including travel itineraries.

"First, our mission is to spread excellent classical music to as many people as possible and to discover and launch the careers of exceptional pianists," Marquis said. "We do that through the unprecedented exposure we offer them."

The 2017 competition webcast drew more than 5 million viewers in 170 countries over three weeks, Marquis said.

"But that is just one of the tools we use to achieve what all artists need to start a career. They need to play concerts," he said. "Each winner is a representative of the Cliburn. They are ambassadors performing for patrons all over the world. The more they get to play, and the more supported they are during that pivotal time in their careers, the better for them and the better for the Cliburn.

"Secondly, our career management program is key to attracting the best young pianists to come to the competition every four years. A competition is only as good as the artists taking part in it. The best of the best want to come to the Cliburn because they want the engagements. They want careers as concert artists."

The Cliburn provides individualized care for the three medalists during a three-year period. The idea is to help them develop artistically and to increase their awareness of what they want from their careers and what they need to do to get there.

Marquis said when most competitors come to the Cliburn, they are already considered professionals in that their primary source of income is playing the piano. Winning the Cliburn, though, takes their career to the next level.

"They have to be prepared to go out on the road directly after winning," he said. "They have to have already developed their repertoire extensively and also be mentally and emotionally ready for such a career."

Olga Kern, 2001 gold medalist, said that when she won the Cliburn competition, it was a dream come true. Once it became a reality, however, life got a lot busier, and she is still thankful for the career management prize.

"I got the life of a busy artist, with lots of concerts and opportunities to meet great musicians and collaborate with world-famous outstanding conductors," she said.

Marquis said the Cliburn also wants to instill a fundamental understanding of the more practical aspects of sustaining their careers, from self-promotion, which is vital in today’s digital age, to taking care of themselves and their bodies during grueling travel schedules.

"Our goal is to transition our three medalists to professional management firms within three years of winning the Cliburn. We want to jump-start their careers and open doors, but then we need to find the right fit for each of them with a permanent general manager and, in most cases, regional managers” in the United States, Europe, and/or Asia, he said.

"At a little over a year prior to each competition, we begin booking concerts for the winners of that upcoming competition, so it’s important that we have transitioned the previous winners by that time."

Primephonic: Owning the Music - An Interview with Haochen Zhang Part I

Primephonic
Jennifer Harrington

The morning after his Carnegie Hall performance, where pianist Haochen Zhang stepped in for Lang Lang who had withdrawn for health reasons, Haochen and I met at Knave to talk about his career as a pianist, inspirations in music, and his debut studio recording featuring works by Schumann, Liszt, Janácek and Brahms.

You just performed at Carnegie Hall filling in for Lang Lang. How was the performance?

I played the Yellow River Piano Concerto with the China NCPA Orchestra. The concerto is a cornerstone of Chinese music. It was a refreshing night; the concerto is new in the West so it feels different to perform it in front of this audience. In China, eating Chinese food feels like air, where you are not aware of its existence, but in America it’s like eating your first ever Chinese meal, where you’re acutely aware of the experience and feeling how the audience responds makes any performance exciting.

This has been a fruitful year for you, having won the Avery Fisher Career Grant and your solo album (on BIS) was released this year. Tell me a bit about this positive string of events.

The Avery Fisher is a very encouraging thing for me. It’s a prestige award. Unlike other awards where they give you engagements or performances, it’s the prize by itself (and some cash), and it’s only given to young musicians. Studying at the Curtis Institute of Music in Philadelphia, a lot of faculty members and renowned musicians started their careers winning the Avery Fisher award. I’m honored to be in this line of heritage and continuity. In a way it gives me more responsibility, knowing that the previous recipients are musicians such as Gil Shaham and Hilary Hahn.

You have won several really impressive competitions, such as the Thirteenth Van Cliburn Piano Competition back in 2009. This must have been a career-changing experience: following this you were propelled onto the world’s most prestigious concert stages. How has your career developed since that time?

I hope I’ve matured, since it was 8 years ago. I’ve been performing a lot of concerts which is a way of maturing yourself. It’s different from practicing yourself. A concert is a different way of learning. And with traveling the world you see different kinds of audiences, where you find cultural differences and most importantly, the solitude you have to overcome on the road by yourself, meeting new people every day. You’re not in a settled community so you have to overcome this to mature yourself. I feel I’ve overcome this. Not only has travel become part of a part of my job, it’s no longer my job. It’s the journey of a musician.

Going back to your album of solo piano works by Schumann, Liszt, Janácek and Brahms, released in February: what inspired you to record this particular repertoire? What was the highlight of creating this album?

At BIS (record label) it’s more about what artistic statement you can make, and in terms of audio quality, most labels choose the standard but BIS is particular because they keep the highest quality by using SACD (Super Audio CD), and they believe in good quality of sound. They also let me choose whatever repertoire I want to play, so I really appreciate BIS.

What do you feel your artistic statement was?

With Schumann, Liszt, Janácek and Brahms, they’re all introspective in different ways. They share this reflective quality which I thought is really precious. Young pianists in my generation are more inclined to play (and the audience is more familiar with hearing) virtuosic pieces. I want to show another side of a young pianist. It feels natural to me. I’ve always been a somewhat introverted person. Growing up in China, which is a culture of inward-looking perspectives, I have this personality and was always drawn to music that has an introspective and reflective quality. You feel like your soul is being cleaned. I wanted to make my first studio recording about who I am and what statement I want to make as an artist.

What repertoire do you hope to explore in your recordings and performances?

I’ve always been a curious person, so I’m looking to explore all kinds of different styles. It interests me more when there are pieces that have an insight into something deeper or are inward-looking, with incredible emotional and intellectual depth. I’m certainly interested in digging into Beethoven, Schumann, and Schubert; and I’m always a Brahms fan and hope to record more late Brahms.

Is there a piece you love to play or that you feel you ‘own’?

That always changes and that’s the beautiful thing about music. There are pieces that you didn’t like two years ago but now you’re falling in love with. There are pieces you regard as something holy or untouchable but now they are more tangible and you’ve pulled the piece from that status to somewhere where you can look at it. And there are pieces you always like and they stay the same for 20 years. In terms of composers, I never found myself having one favorite composer but it always switches through those four.

In terms of owning a piece, the more you play it, the more you feel like you own it. The process of owning it goes with the amount of performances. It’s the physical and spiritual combining together. You feel like your fingers are literally your spirit – what I think, and what I execute, and how people respond to it. That one moment you feel like you are the music and the music is you. That is the most rewarding feeling as a musician.

Schumann, Liszt, Janáček & Brahms: Piano Works