Portland Tribune: All Classical Radio celebrates 40 years: Its gift is a big new office at KOIN Tower
The beauty of radio is that great music can come from anywhere. So, as is the case with All Classical Radio, why not broadcast from the center of all the action?
In likely July 2024, All Classical Radio, one of the top independent classical radio stations in the country, known as All Classical Portland before a recent branding change, will relocate to the KOIN Tower, 2225 S.W. Columbia St. It’ll be on the third floor with five studio and recording spaces, and a very large media arts center and community room. Blocks away are Keller Auditorium and Arlene Schnitzer Concert Hall, Oregon Symphony’s home office and plenty of other Portland musical groups.
Suzanne Nance, president and CEO, beams with pride as she stands in the still-under-construction new home for All Classical Radio, donning a hard hat, a lot of enthusiasm and a big smile.
“This is a big deal,” she said — meaning it’s a big move and a big footprint at 15,000 square feet, where 28 employees will do their work, including 11 producers/on-air talent. At a time when media entities, stereotypically and in reality, downsize, All Classical Radio moves across the Willamette River from its location at the Hampton Opera Center on Southeast Caruthers Street and ponies up $10 million (thanks to a lot of donations) for a posh new space.
Portland Tribune
By Jason Vondersmith
The beauty of radio is that great music can come from anywhere. So, as is the case with All Classical Radio, why not broadcast from the center of all the action?
In likely July 2024, All Classical Radio, one of the top independent classical radio stations in the country, known as All Classical Portland before a recent branding change, will relocate to the KOIN Tower, 2225 S.W. Columbia St. It’ll be on the third floor with five studio and recording spaces, and a very large media arts center and community room. Blocks away are Keller Auditorium and Arlene Schnitzer Concert Hall, Oregon Symphony’s home office and plenty of other Portland musical groups.
Suzanne Nance, president and CEO, beams with pride as she stands in the still-under-construction new home for All Classical Radio, donning a hard hat, a lot of enthusiasm and a big smile.
“This is a big deal,” she said — meaning it’s a big move and a big footprint at 15,000 square feet, where 28 employees will do their work, including 11 producers/on-air talent. At a time when media entities, stereotypically and in reality, downsize, All Classical Radio moves across the Willamette River from its location at the Hampton Opera Center on Southeast Caruthers Street and ponies up $10 million (thanks to a lot of donations) for a posh new space.
Read more here.
The Oregonian: Suzanne Nance – Singing CEO of All Classical Radio – leads the station to a new studio and into the future
All Classical Radio is on a roll. Actually, it’s more of a grand crescendo. The station at 89.9 FM, formerly known as All Classical Portland, is celebrating its 40th anniversary with a new name, a new logo, and a massive move of its offices and broadcasting services to downtown Portland.
To top that off, All Classical Radio now has bragging rights as the number one classical music station in the nation. Talk about keeping Portland weird!
“We’ve received our ratings from Nielsen, and they said it is not even close,” said All Classical’s President and CEO Suzanne Nance. “We’ve been pulling a 6.5 market share, and the closest competitor is 3.0.”
The Oregonian
By James Bash
All Classical Radio is on a roll. Actually, it’s more of a grand crescendo. The station at 89.9 FM, formerly known as All Classical Portland, is celebrating its 40th anniversary with a new name, a new logo, and a massive move of its offices and broadcasting services to downtown Portland.
To top that off, All Classical Radio now has bragging rights as the number one classical music station in the nation. Talk about keeping Portland weird!
“We’ve received our ratings from Nielsen, and they said it is not even close,” said All Classical’s President and CEO Suzanne Nance. “We’ve been pulling a 6.5 market share, and the closest competitor is 3.0.”
Those numbers are supported by an increasing membership for the non-profit station, which now boasts over 12,000 members and a local audience of over 250,000 listeners in Oregon and Southwest Washington.
Read more here.
Photo Credit: Dave Killen
Portland Tribune: All Classical Portland becomes All Classical Radio
At 40, station embarks on rebranding program, gets ready to move to KOIN TowerAll Classical Portland has reached middle age. The Portland radio station will observe 40 years of community-focused programming by reintroducing itself as All Classical Radio, unveiling a new logo as part of a comprehensive brand alignment effort.
Portland Tribune
By Nancy Townsley
At 40, station embarks on rebranding program, gets ready to move to KOIN Tower
All Classical Portland has reached middle age. The Portland radio station will observe 40 years of community-focused programming by reintroducing itself as All Classical Radio, unveiling a new logo as part of a comprehensive brand alignment effort.
“We are honored to be recognized as a leader in public media, for high rankings in listenership as well as our innovative programming on the air and in the community,” All Classical Radio President and CEO Suzanne Nance said. “We remain committed to enhancing lives and breaking down barriers to classical music; welcoming all people and all communities to experience the power of the arts on All Classical.”
Read more here.
Oregon Arts Watch: All Classical On the Move
The term “classical music radio” suggests revered, decades-old recordings of music by familiar, long-dead composers. You wouldn’t expect to associate it with 21st century music, Oregon performers and composers, young audiences, or, really, innovation. But while Portland’s All Classical radio’s airwaves and internet streams still abound with recordings of Old Masters, and likely always will, the station has lately been going way beyond its increasingly inaccurate name.
Oregon Arts Watch
By Brett Campbell
Portland’s ambitious, forward-looking classical music radio station is expanding its scope, creating space for live performances, and relocating to downtown Portland.
The term “classical music radio” suggests revered, decades-old recordings of music by familiar, long-dead composers. You wouldn’t expect to associate it with 21st century music, Oregon performers and composers, young audiences, or, really, innovation. But while Portland’s All Classical radio’s airwaves and internet streams still abound with recordings of Old Masters, and likely always will, the station has lately been going way beyond its increasingly inaccurate name.
And now, as its 40th anniversary approaches, the “independent, community-funded radio station and multimedia platform” (to use its own description) is moving even farther afield — literally. It’s crossing the Rubicon, or at least the Willamette, relocating its operations from the Portland Opera building on the east bank to an office tower in the heart of downtown Portland, and creating new, state-of-the-art production studios for broadcast, video, recordings, and live performances of music and theater by Oregon artists. Construction is underway, with the move-in expected in early 2024.
Read more here.